Remember when Wendy’s had its shit together? The U.S. burger brand with the square-patties spent decades in the dusty brand wilderness, but then suddenly it started smashing it.
It started with product truth. Fresh, never frozen beef. Not a tagline invented in a workshop but an actual operational fact, hammered home relentlessly while McDonald’s kept defrosting.
Then came the voice.
Wendy’s Twitter account started roasting anyone who wandered into its mentions, and a teenager asking how many retweets he needed for free nuggets became, briefly, the most retweeted post in history.
