The numbers
$60.8 billion: Meta’s Q2 revenue, up 28% year over year (YoY).
$59.36 billion: Quarterly ad revenue, above analyst estimates of $59.07 billion. Meanwhile, the average price per ad across Meta platforms spiked 12% from last year, while the number of total ad impressions jumped 14%.
3.6 billion: Total daily active users across Meta platforms.
31%: Meta’s operating margin, compared to 43% during the same quarter last year, as rising costs from AI infrastructure and legal charges undercut its profitability.
