The creator economy began long before it had a name. Early architects saw the potential of social platforms to act as publishers, moving from simple text to a multi-modal world of images and video.
In this conversation on The Speed of Culture podcast, Matt Britton talks with Ryan Detert, founder and CEO of Influential, a company that now works with over 60% of the Fortune 500 and was recently acquired by Publicis Groupe.
Ryan details his path from running parody accounts with 30 million followers to building the largest influencer marketing company by revenue.
He talks about how data and measurement turned a novelty into an enterprise media channel, the realities of bots and AI slop, and his experience of building a business with your closest friends and family.
