Whether it’s santé, prost, iechyd da, skål, or yamas, if there is one custom that unites the world, it’s the meaningful clink of glasses with a resounding “cheers!”
Ahead of International Beer Day on August 7, the world’s largest brewer, AB InBev, is giving thanks to the age-old brew for bringing people together across cultures and generations, after rising beer sales put the wind back in the sails of its stagnating drinks business.
Created by Wieden+Kennedy, “Cheers to Beer” resumes where the brewer’s emotional pandemic hit, “Let’s Grab a Beer,” left off. The new ad presents vignettes of people from around the world toasting each other with AB InBev’s range of beers, including Budweiser, Corona, Michelob, and Stella Artois.
